Anti-counterfeiting labels

Counterfeiting

Money, documents and works of art have always been a major attraction for counterfeiters. Unfortunately, in the modern industrial society, counterfeit has vastly expanded its scope and is now the basis of frauds that cause enormous economic damage  —both to companies and to private and public institutions, across a wide range of industries and services.

Examples include:

• Software and compact disks
• Luxury goods or high unit value items (high fashion and leather goods, watches and accessories, perfumes, spirits, spare parts, etc.)
• Pharmaceutical products
• Mass-market consumer goods from the most diverse sectors — even low-cost items, as long as they are backed by well-known and prestigious brands.

Fake products are always of poor or inferior quality compared to the originals; thus, in addition to lost sales, the producer also suffers severe reputational damage.

Moreover, even discount coupons or promotional loyalty points granted to consumers, as well as all sorts of stamps and labels proving the payment of taxes, fees, and duties, are subject to large-scale counterfeiting.

How to protect Yourself

Counterfeiting can be seriously countered to reduce — or even eliminate — associated costs. To this end, the product or item to be protected can be equipped with one or more identification elements that are difficult to reproduce.

These identification elements can be either hidden or overt, i.e., easily recognizable.

• Hidden elements are likely to escape the counterfeiter’s notice, meaning they won’t even attempt to replicate them.
• Overt elements, on the other hand, are visible to counterfeiters and could be imitated — but they have a strong deterrent effect. In fact, counterfeiters typically target the least protected products first. Additionally, visible identifiers help raise consumer awareness about product authenticity.

A single identification element may not be enough to prevent fraud. That’s why it’s necessary to establish an integrated anti-counterfeiting system, which meets specific requirements regarding the elements used, the control mechanisms, the system stakeholders, and their roles.

Arca boasts unmatched experience in the world of “self-adhesive security,” developed through the design and production of unique and customized anti-counterfeiting systems for leading clients. If you want to protect your products from counterfeiting, trust Arca with their identity.