{"id":5247,"date":"2021-12-16T12:00:50","date_gmt":"2021-12-16T11:00:50","guid":{"rendered":"https:\/\/www.arcaetichette.it\/?p=5247"},"modified":"2021-12-16T12:00:50","modified_gmt":"2021-12-16T11:00:50","slug":"holygrail-2-0-project-pioneering-sorting-technology","status":"publish","type":"post","link":"https:\/\/www.arcaetichette.it\/en\/holygrail-2-0-project-pioneering-sorting-technology\/","title":{"rendered":"HOLYGRAIL 2.0 PROJECT: PIONEERING SORTING TECHNOLOGY"},"content":{"rendered":"<p>Even for 2021-22 we are partners in the project AIM HolyGrail 2.0, a project aimed at solving the problems that often make recycling ineffective: the correct separation of packaging materials after collection.<\/p>\n<p>HolyGrail 2.0 involves the use of advanced technologies based on digital watermarks that allow optical readers to analyze the attributes of each product in fractions of a second, ensuring separation of materials. The goal is to achieve an authentic circular economy by revolutionizing the way packaging is sorted in the waste management system.<\/p>\n<p>\u201cThe 3 key ingredients here are innovation, sustainability and digital, combined to achieve the objective of the Green Deal towards a clean, circular and climate neutral economy\u201d, outlines Michelle Gibbons, Director General at AIM. \u201cIt is terrific to see such enthusiasm from across the industry and to be able to unite such expertise from the complete packaging value chain, from brand owners and retailers to converters, EPR schemes, waste management systems, recyclers and many more. Collaboration is the way forward to achieve the EU\u2019s circular economy goals.\u201d<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-5243 aligncenter\" src=\"https:\/\/www.arcaetichette.it\/wp-content\/uploads\/2021\/12\/HG2.0-_WatermarkReveal-300x255.png\" alt=\"\" width=\"300\" height=\"255\" srcset=\"https:\/\/www.arcaetichette.it\/wp-content\/uploads\/2021\/12\/HG2.0-_WatermarkReveal-300x255.png 300w, https:\/\/www.arcaetichette.it\/wp-content\/uploads\/2021\/12\/HG2.0-_WatermarkReveal.png 505w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even for 2021-22 we are partners in the project AIM HolyGrail 2.0, a project aimed at solving the problems that often make recycling ineffective: the correct separation of packaging materials after collection. HolyGrail 2.0 involves the use of advanced technologies based on digital watermarks that allow optical readers to analyze the attributes of each product &#8230; <a title=\"HOLYGRAIL 2.0 PROJECT: PIONEERING SORTING TECHNOLOGY\" class=\"read-more\" href=\"https:\/\/www.arcaetichette.it\/en\/holygrail-2-0-project-pioneering-sorting-technology\/\" aria-label=\"Read more about HOLYGRAIL 2.0 PROJECT: PIONEERING SORTING TECHNOLOGY\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":5236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-5247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HOLYGRAIL 2.0 PROJECT: PIONEERING SORTING TECHNOLOGY - Arca Etichette spa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arcaetichette.it\/en\/holygrail-2-0-project-pioneering-sorting-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HOLYGRAIL 2.0 PROJECT: PIONEERING SORTING TECHNOLOGY - Arca Etichette spa\" \/>\n<meta property=\"og:description\" content=\"Even for 2021-22 we are partners in the project AIM HolyGrail 2.0, a project aimed at solving the problems that often make recycling ineffective: the correct separation of packaging materials after collection. 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