Distribution Strategy

Packaging machines are usually sold through international
networks of distributors. In fact, only large sales volumes
can justify the investments required in research, design,
and industrialization to produce Labelling machines.
Economies of scale, created by centralized production, are
indispensable for competitiveness. Instead, distribution must
be capillary, and must be carried out by companies that are
close to the customer, well-rooted in their respective national
markets, and able to supply services such as installation,
maintenance and, may be, also customization of the machines.