Distributor's activities
To sell LABELLERS successfully a good distributor should:
- Have at least one installation and maintenance technician.
Technicians must be sent to Arca for initial training,
and when new products are launched
- Appoint a Labelling machine sales specialist
with a commercial or, better, technical background. This
person should ideally deal exclusively with LABELLERS,
supporting the rest of the sales force and also acting
as an intermediary between Arca's customer service and
the distributor. The secret is specialization!
- Purchase some Labelling machines and keep them on
display in a "showroom" to represent the
models that the distributor intends to market. Furthermore,
these machines can then be used to attend sector trade
fairs, a very important sales channel.
Furthermore
We recommend distributors use the Arca logo. It is easier
to sell Labelling machines with a well-known trademark and
a good reputation worldwide